Home > Misc > Emotionally invested readers

Emotionally invested readers


Whether you are writing a blog for fun or trying to sell a product, most of us want people to read and make some kind of response.  I subscribe to copyblogger and in one post Dave Navarro offers four principles to guarantee that your readers will be “emotionally invested.”

1. Get in touch with the pain your reader brings to the table

2. Understand their frustration with “so far” and “out there.”

3. Step them into their “Dream Situation”

4. Close the deal with an “Ideal Solution”

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: