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Emotionally invested readers

Whether you are writing a blog for fun or trying to sell a product, most of us want people to read and make some kind of response.  I subscribe to copyblogger and in one post Dave Navarro offers four principles to guarantee that your readers will be “emotionally invested.”

1. Get in touch with the pain your reader brings to the table

2. Understand their frustration with “so far” and “out there.”

3. Step them into their “Dream Situation”

4. Close the deal with an “Ideal Solution”

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