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Twitter report

What difference is twitter going to make in your world?

Declining growth: 13% to 3.5% growth

More engaged: more following, followers and updates BUT

82% have less than 100 followers and 91% follow less than 100

Peak times: Thursday and Friday; any day between 10-11 p.m.

Skyrocketing usage: 1 billion tweets per month, 50 million tweets per day, 600 tweets per second

Two significant changes

  • Update button is now a verb: Tweet
  • Basic question changed from “What are you doing?” to “What’s Happening?”
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