Home > culture > How important is social networking?

How important is social networking?

February 22, 2010 Leave a comment Go to comments

photo from Linda Keagle

Found a fascinating study by Crowd Science (thanks to Brian Solis) on usage of facebook, myspace and twitter done in August of 2009.  Here are some more interesting stats

  • 84% of those surveyed had used facebook versus 47% for myspace
  • Almost one-third of online social media users in this study feel that they spend too much time using online social media (29%), while one-quarter of online social media users reportedly have said things on online social media that theyʼve later regretted (26%)
  • One-quarter feel forced to use online social media because friends and contacts do (25%).
  • One third of respondents (32%) would rather communicate with friends/contacts through social media than by telephone.
  • While about eight-in-ten disagree that social media are preferable to face-to-face contact with friends, almost one-in-ten actually prefers to use online social media over face-to-face encounters.
  • Almost two-in-ten respondents report that using online social media is their favorite leisure activity.
  • When examining overlap of the three social media, Facebook users yield the largest proportion of exclusive users (35%), versus MySpace (10%) or Twitter (7%).
  • 48% of facebook users are on every day and of those, 17% are on more than 3 hours daily
  • 35% of teens are on facebook more than three hours per day.  That falls to 20% of the 19-29 group and to 13% of the 30-39 crowd
  • Three-in-ten online social media users feel that they spend too much time using online social media and one-quarter feel forced to use online social media because friends and contacts do.
  • One-third of females (vs. one-tenth of males)Despite their enjoyment of social media, over one-half of females (54%) under 21 years of age believe they spend too much time on social media – a significantly larger proportion when compared with males (38%). who use social media report that it is their favorite leisure activity
  • Despite their enjoyment of social media, over one-half of females (54%) under 21 years of age believe they spend too much time on social media – a significantly larger proportion when compared with males (38%).
Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: