The question above was one of the topics we discussed in a training session last week. Here is what we came up with in our different cultural groups. Sorry, no time for translation just now. Would love to have other contributions. More questions to follow. 
Americans–Good communication. Build relationships. Transparency. Jobs well done/competency. Enduring “battles” together. Experts (recognized or self identified). Proven abilities. Good communicators (able to market).
Brits–By introduction/recommendation or people your family have always dealt with. Tradition. Recommendation confirmed by experience.
Bikolanos– Trust is built to those who are in authority. The Elderly – who claim they know the in’s and out’s of life.
Canadians–Prove self. No one totally. Rescue and relief people. Some trust in pastors, doctors.
Cebuanos Pagdamay (Empathy). E.g. Provide, presence, attention, help when someone is in need. Dungog – Tests Integrity/Dignity, Reputation.
Germans Takes much time. No “pushing” allowed. “Silent” availability. Honest interest in other person must be felt. Interests/experiences/work together. Do something together (leisure time, coffee, meal). Feel acceptance as who you are.Trust in people who help you, people who are “real”, people who leave space, people who seem mature, not needy.
Ilokanos Respect” is important. Pagmamano. Pagbibigay galang – po at opo, pasintabi. We easily trust family and relatives. Palabra de honor. Building trust starts with small things. Do not take advantage of others.We look up to teachers and elders.
Koreans Friends, Alumni (Relationship). People from same school, same village and from same family. Mass communication.
Tagalogs Filipinos are “mapagtiwala”. We have the “loob” virtues (utang na loob, magandang loob, mababang loob, mapagkaloob). Trust is being built through long period of time related/together – “PAKIKISAMA.” “Galang/Magagalangin Element” – Education, Position, Influence.









